Introduction: Why Donor Trust Is EverythingYour most valuable asset when it comes to online fundraising is trust.Donations are made to people and organisations they trust, rather than simply to causes they support. Buildingtrust with your donors is what maintains your fundraiser's robust and long-lasting nature, whether you're operating a non-profit or a personal campaign. You already know how important your story is if you use websites like gohelpme. online. Beyond narrative, however, your contributors require reassurance that their contributions are...